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If you are currently buying your media directly from a radio, TV, online or print rep, their job is to sell you time or space. The rep's income is directly related to the dollars you pay.

You’re better off getting independent advice from an accredited media agency with no vested interest on what publication, channel or radio station to use.

Even if you still buy your media direct, it’s very valuable to know what the comparisons are and that you are on the right track. What you think you might save in booking fees can actually cost you a lot because when you buy direct, there’s no strategy that comes with it. And strategy and understanding = effectiveness.

Get the right advice from a Diamond Media independent media advisor – book a free consultation.

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